Who is Boho Underground?

Urban Energy & Free Spirit

Boho Underground is a boutique born from the encounter between bohemian soul and urban energy. A project that fuses diverse roots into a single vision: authentic, free, and deeply personal.

Based in Switzerland, Boho Underground reflects the sensibility of those seeking quality, identity, and attention to detail. Each collection is born from a careful and sensitive look at the world: metropolitan inspirations, artistic influences, and global travels.

The Boutique was founded by G. Zambonini, with a nomadic soul and a strong connection to London, a city symbolizing underground culture and freedom of expression. The logo is a tribute to the London Underground station revisited with the colors of the bohemian sun, symbolizing the union between urban rhythm and inner warmth.

Each Boho Underground product is carefully selected, designed to last and accompany its wearer with naturalness and character. While not all fabrics are 100% natural, each choice is made with the intention of offering high-quality items with a reduced environmental impact.

Boho Underground believes that beauty lies in transparency, consistency, and an aesthetic that tells a true story.